![]() He inspires by showing what can happen if you use the brand as a way of directing the organisation, within the marketing disciplines, and outside. He brings a new impuls to the general view on brands by showing the importance of the brand for the day-to-day practice. Marc van Eck inspires by his pragmatic vision on brands. In his work he uses the so-called BrandHouse© a model which was developed by himself to be able to really use the brand as a compass within each organisation. The Tijdschrift voor Marketing promotes the book as ‘an absolute must-have for every marketeer’.īecause of Van Eck’s advisory, many profit and non-profit organisations now use their brand as a compass for communication, business strategy, innovation and client-driven actions. His book Internal Branding in de praktijk shows clearly how to bridge the gap between marketing and HR, ‘in a way that makes employees intensively part of the process of giving meaning to the brand and anchoring the brand within the organisation’. On the list of ‘Dutch marketeers of 2008’ Marc holds place 40. Marc is a top-speaker on this subject, which next to marketeers also concerns internal communication specialists and HR managers. In February 2008 his book, ‘Internal Branding in de praktijk’ (‘The Practice of Internal Branding’) was published. As co-owner he sets out the strategy for this unique brand. He is a Register Marketeer since 2005.Įntrepreneur Van Eck also brough to succes the coffee brand Medellín Secret (nominated for the Dutch Marketing award 2007). Marc is founder and shareman of the Internal Branding Group of the Dutch Institute of Marketing. MsC in Busines Administration (Groningen). ![]() Was marketeer at Procter & Gamble for 8 years and strategy consultant at Bain & Company. Send us feedback about these examples.Entrepreneur since 2001. These examples are programmatically compiled from various online sources to illustrate current usage of the word 'longshoreman.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. ![]() Liliana Michelena, New York Times, 11 Mar. 2022 In the Bay Area, longshoremen had refused to load shipments of grapes that hadn’t been picked by unionized workers and, before long, a statewide pressure campaign had become a national one. 2023 The longshoreman with tousled blond hair and a friendly nature gets emotional talking about his spot. 2023 His father, Watts Richard King, was a longshoreman who’d emigrated from Barbados. 2023 The building, which dates to 1925, began as a place for the area’s longshoremen, truckers and laborers to get a beer and something inexpensive to eat. Margot Roosevelt, Los Angeles Times, 20 Apr. Aaron Gregg, Washington Post, 15 June 2023 Shutdown highlights high-stakes contract talks ApAmong the attendees were hotel housekeepers, longshoremen, university researchers, warehouse forklift drivers, nurses and construction workers. Aaron Gregg, Washington Post, 15 June 2023 The average annual earnings for longshoremen totaled more than $194,000, the trade group’s study said. 2023 According to a study commissioned by the Pacific Maritime Association, the hourly pay rate for ILWU longshoremen ranged from $46.23 to $52.03 in 2022. Recent Examples on the Web Sitting right on the Embarcadero, this former longshoreman’s bar is now a top culinary destination with excellent food and drink.
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